The utility model relates to a wire reel rotating conveying and controlling cold roller way used for high speed hot rolling line, which belongs to the machine of steel rolling. The utility model comprises a circular table-shaped roller, fixed supports, movable supports, an adjustable device of roller inclined angle, a bearing base of the roller with a self positioning property, etc. The utility model has the advantages that coil forcibly moves in the form of simultaneous advancement and rotation during the delivery of the wire reel in hot state. Overlapping points among loops can be continuously changed. The position of any point of the wire reel can be continuously changed in the transverse direction of the roller way. The condition of uneven cooling of the wire reel can be solved. The utility model has the characteristics of the uneven cooling of the wire reel, simple structure, low cost, convenient adjustment, and quick speed.